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  • Small business

    Fewer than 50 employees, an annual turnover of less than £10.2 million or balance sheet of less than £5.1 million. 

  • Reduction

    Lowering the levels of ingredients such as sugar, salt, and fat in food products

  • OOH

    “Out of Home” refers to food consumed outside of the home, such as in restaurants, cafes, or takeaways

  • Micro business

    Fewer than 10 employees and an annual turnover or balance sheet total of up to £2 million

  • Medium business

    50 to 249 employees and an annual turnover of up to £50 million or a balance sheet total of up to £43 million

  • NPM

    The Nutrient Profiling Model identifies products that shouldn’t be advertised to children by scoring them based on calories, sugar, saturated fat, salt/sodium, and subtracting points for protein, fibre, and fruit, vegetable, and nut content. Scores range from -15 to 40, with a score of four or higher classifying a product as ‘unhealthy’ under current regulations. NPM scores are commonly used in research as indicators of product healthiness

  • Large business

    250 or more employees and an annual turnover of more than £50 million or a balance sheet total exceeding £43 million

  • HFSS

    “High in Fat, Sugar, and Salt” refers to foods and beverages that contain high levels of these nutrients, which are considered unhealthy when consumed in excess. HFSS products are often targeted by regulations to limit advertising, especially to children, to promote healthier diets

  • Energy density

    Refers to the number of calories in a given weight or volume of food. Foods with high energy density have more calories per gram, often due to higher fat and sugar content, while low energy density foods contain fewer calories per gram

  • Discretionary

    A subset of HFSS products that contribute to high intake of calories, fats, and sugars and displace nutrient-rich foods. Based on an analysis from Food Standards Scotland, they include confectionery, sweet biscuits, savoury snacks, cakes, pastries, puddings and sugar-containing soft drinks