The Blueprint toolkit includes policies that restrict a business’ ability to advertise products with high fat, salt or sugar (HFSS) content. Such policies would allow businesses to advertise non-HFSS products within their portfolio. Policies that restrict brand advertising would restrict businesses with a portfolio of food products.
Restrict advertising of HFSS products
Restrict advertising for HFSS products: implement a 2100-0530 watershed for TV and online advertising, alongside strict limitations on online paid advertisements, as well as prohibiting all HFSS advertisements on public transport, including bus stops, train stations, and tube stations (via national regulation)